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Remember that one-way street of advertising where business talked and customers listened! It has evolved into a two-way street with advancements in conversational interfaces. Now, AI Bots are being used for conversational advertising.
So, if you are still using those outdated social media campaigns, landing pages, and static display ads, your business might fall behind.
But don’t worry!
We’re here to help you understand:
How to increase your digital ad campaign engagement?
You will find out every aspect of running conversational ads using conversational AI for engaging marketing, higher numbers of leads, and more sales conversions.
So, here it goes!
What’s Conversational Advertising?
When you advertise your business online, it should:
Deliver value to a consumer
Deserve the attention and time of a consumer
Conversations are the most natural way of engagement for humans. Whether spoken or written, they have a greater impact than any other method of communication. Hence, conversational advertising is defined by its conversational ability, which delivers value to a consumer’s needs, attention, and time.
Conversational advertising involves the use of natural, automated interactions between businesses and customers with the help of AI Bots, also known as conversational AI. They help to drive purchase intent, brand awareness, and conversions at a faster pace than static ads.
Let’s elaborate on this further:
Automated conversations powered by natural language processing and machine learning create a human-like experience. A virtual assistant becomes capable of finding out the emotions, intent, and preferences of a user in real-time. It understands an input to:
Either ask for missing information.
Or, respond with the required information or action.
Why is it Working for Businesses?
Here’s why businesses are getting improved marketing and sales returns through conversational ads:
Interacting with an AI-enabled virtual assistant feels natural through messaging and texting. It’s intuitive and familiar.
Consumers can choose how they want to engage – whether via texting on WhatsApp, Facebook Messenger, or through voice calls.
Consumers can choose what information they get. It’s better to interact with consumers about their interests than forcing a whole lot of content.
This is how ads become personalized, which is why businesses are receiving excellent ROI out of them.
How to Run Conversational Ads Across Multiple Platforms?
1. Conversational Ads on Social Media with AI Bots
Your social media ads can now deliver a conversational experience. AI Bots are making it possible for you to run conversational ads on Instagram, Facebook, and even Twitter.
The moment a viewer clicks on your social media ad, it prompts the person to a preferred conversational platform, where a virtual assistant starts talking on behalf of your brand about the product or service associated with that particular ad. Hence, every conversation is personalized on the basis of ads and user preferences.
2. Conversational Google Ads with AI Bots
You must be doing paid marketing via Google. It’s considered one of the most cost-effective ways of advertising nowadays. So, how about you increase its results further with conversational Google ads!
A conversational AI platform integrated across your digital presence will let you interact with potential leads on WhatsApp, website, or app when they click on your ad through their mobile browser.
3. Conversational Landing Pages with AI Bots
Beyond social media and Google ads, you can create conversational landing pages now with AI Bots. This will add a valuable feature to your landing pages, where visitors can come and simply ask for specific information and a bot can answer those questions instantly. The bot can even gather their details to qualify leads and send them to an integrated CRM for you.
How Should You Measure The Quality of Conversational Ads?
You need to monitor the following factors to ensure the engagement quality of conversational ads:
Session duration over time
Daily, weekly, monthly user increase over time
Lead quantity over time
Lead quality over time
Conversational flow improvement over time
Conversational data collected over time
Generate Quality Leads with Conversational Ads!
AI Bots for conversational marketing are the best pathway leading to conversational advertising success. And that path will become easier to cover with ORAI’s conversational AI platform, designed for omnichannel integration. So, you can run conversational ads on any or all digital channels.
Find how ORAI’s conversational AI can help you run conversational ads:
Book a FREE DEMO!
Swapnil Jain
CEO-ORAI Robotics
Stay in contact with ORAI
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